PD (May 31st – July 19th )

   This is my first updated production diary what I have done so far is my genre research on genre on reggaeton I wrote about the genre and added a link for an example. Then I went on to making my audience research I made my first part of my research a questioner to get a narrow view for the questions for my second part of my research. For the second part of my research I did a focus group to ask more in-depth questions so I would be able to apply it to my music video. Soon got the group together so they could get interviewed to answer the questions for the band planning and so the audience know and understand the band more. The audience can build a relationship with the band also talks about background information. I finally went on to doing my genre research about hip-hop and R&B which is the same as the group that I am using for my research

Band planning

Nu Era Swag (N.E.S BOYZ)

 Nu era swag is the name of the group, 3 boys that make hip hop and r&b music. They started on January 1^st 2010 as a plan to make teen hip hop music reachable to Christian teens who don’t always want to hear profanities and sex portrayed in music. Just something to listen to and a can be danced to but also have a meaning to the song a good message that can help in everyday life. They enjoy making music and it started for them as an escape from being involved with gang violence and drugs on the streets.

()

Me Kaanon Eluem (K.E.Z) 17yr old 6ft

()

Ricky Akinmoyo (Chozens) 16yr old 6ft 1

()

James (Saint James) 18yrs old 5ft 11

Audience Research 1/2

This is the first part of my audience research and I used a questioner and have it to people in the age range of 14 to 19. This is a tabled to show the results I got back from them.

Most	Few	None
Would rather see the artist in the music video	Didn’t care	Said they didn’t want to see them in the music video
Do enjoy some sort of humour in the music video	Didn’t want humour	n/a
Use music to get them through they’re day	Only listen when they’re in parties	Don’t listen to it at all
Listen to music depending on how they feel in that point in time	Prefer happy music u can dance to	No one said they liked depressing music
Prefer, pop, Hip-hop	R&b, rap	others
Are open to new artist depending on there personalities	Don’t like new artists unless there friends like them	n/a

Audience Research 2/2

I used random samplings for the second part of my reseach and I did that through a focus group.Click the link under to see how the sampling went.

In conclusion I found out that my target audience in joy modern hip hop or pop artist. They also enjoy dancing in their music videos and a story line that makes sense with the song. They like artist like Chris Brown and Trey Songs so they like male singers.