411 Right Now - REPLACEMENT

411 Right Now -TIPPY

PD

PD

I have filmed my second scene of my music video which took place in Westfield mall. The scene was for Ricky in the group who goes by the name of Chozen. His scene was him walking in the mall and seeing the girl he raps to. He follows her and starts his rap. What made it so difficult I had to take 8 different shots to get good angles of him and the girl. I also shot James scene his scene was buy the train station where he sees the girl across the platforms and runs up to rap to her.

Action plan

My action plan is to now get some more dancing shots of me and group shots of the whole group so I will have more shots to edit and move around. Soon after I want to write out the story line for the music video so it is easy to understand. Then I can get to my editing of the actual music video.

Shooting schedule

16^th October part 1 of the first scene (basketball scene K-E-Z)

·       Everyone together shooting the basketball scene

·       shots of us playing a full game

·       shots of extras dancing and doing stunts (back flips, front flips)

·       shots of my first rapping scene on the court

22^nd October the second scene (Oxford Street CHOZEN)

·       dancing in oxford street

·       rapping on his part

·       with his girl

·       the group all walking together

23^rd October the third scene & extras (*train scene SAINT JAMES)

·       in train station waiting *

·       sees his girl and runs to her*

·       raps his part*

·       few more dancing shots in the train station*

·       shots of us all rapping alone

·       shots of us in a group

·       dancing against the wall

·       poses against the wall

prezi with my interim task

PLANNING on Prezi

Instrumental

The instrumental that my group used is from a song called that thing buy lauryn hill it is a nice hip hop song with a good beat. Went well with the theme my audience wanted and the look of my group.

Wiki says:

"Doo Wop (That Thing)" is the debut single from American R&B/Hip-Hop artist Lauryn Hill. The song is taken from debut album, The Miseducation of Lauryn Hill. Written and produced by Hill, the song was released as the album's lead single in October 1998. It was Hill's first and only Billboard Hot 100 number-one, to date. The song won Best Female R&B Vocal Performance and Best R&B Song at the 1999 Grammy Awards on February 24, 1999.

LOCATIONS

The locations we are using for the music video:

First scene basketball scene with Kaanon:

When there is only Kaanon rapping this is this shot:

When the whole group is together it is going to take place on a bridge:



The dancing wall is where most of the dancing and poses will take place:

James scene in the train station:

PD 9/28

So far in the process of making the music video the group have completed the song and are now looking at where they want their scene to take place. The place they choose is important because it supposed to go together with their words and the way they are portrayed throughout the music video.

Two members of the groups lyrics are finished and recorded but James hadn’t completely finished his lyrics so we are just waiting for him be for we start the actual music video. The aim is to start the music video by the 4^th of October. By that time the music should be completed and gives time for the risk assessment to all be complete.

ACTION PLAN

·         Scout and take pictures of locations

·         Finish the story board

·         Get the instrumental on the blog

·         Photo shoots of the band

PD (May 31st – July 19th )

   This is my first updated production diary what I have done so far is my genre research on genre on reggaeton I wrote about the genre and added a link for an example. Then I went on to making my audience research I made my first part of my research a questioner to get a narrow view for the questions for my second part of my research. For the second part of my research I did a focus group to ask more in-depth questions so I would be able to apply it to my music video. Soon got the group together so they could get interviewed to answer the questions for the band planning and so the audience know and understand the band more. The audience can build a relationship with the band also talks about background information. I finally went on to doing my genre research about hip-hop and R&B which is the same as the group that I am using for my research

Band planning

Nu Era Swag (N.E.S BOYZ)

 Nu era swag is the name of the group, 3 boys that make hip hop and r&b music. They started on January 1^st 2010 as a plan to make teen hip hop music reachable to Christian teens who don’t always want to hear profanities and sex portrayed in music. Just something to listen to and a can be danced to but also have a meaning to the song a good message that can help in everyday life. They enjoy making music and it started for them as an escape from being involved with gang violence and drugs on the streets.

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Me Kaanon Eluem (K.E.Z) 17yr old 6ft

()

Ricky Akinmoyo (Chozens) 16yr old 6ft 1

()

James (Saint James) 18yrs old 5ft 11

Audience Research 1/2

This is the first part of my audience research and I used a questioner and have it to people in the age range of 14 to 19. This is a tabled to show the results I got back from them.

Most	Few	None
Would rather see the artist in the music video	Didn’t care	Said they didn’t want to see them in the music video
Do enjoy some sort of humour in the music video	Didn’t want humour	n/a
Use music to get them through they’re day	Only listen when they’re in parties	Don’t listen to it at all
Listen to music depending on how they feel in that point in time	Prefer happy music u can dance to	No one said they liked depressing music
Prefer, pop, Hip-hop	R&b, rap	others
Are open to new artist depending on there personalities	Don’t like new artists unless there friends like them	n/a

Audience Research 2/2

I used random samplings for the second part of my reseach and I did that through a focus group.Click the link under to see how the sampling went.

In conclusion I found out that my target audience in joy modern hip hop or pop artist. They also enjoy dancing in their music videos and a story line that makes sense with the song. They like artist like Chris Brown and Trey Songs so they like male singers.

Genre Research

There are a plethora of different music genres such as:

•  Country
• 
•  Jazz
• 
•  Blues
• 
• Electronic
• 
• Hip Hop & Rap
• 
•  Pop
• 
•  Modern folk
• 
•  Soca
• 

•  Rock
• 
• Krump music
• 
•  Other

The music genre I researched was Reggaeton which is a form of Latin urban music. A few artists that I know for this are Daddy Yankee, Pitbull and many more. Reggaeton music have a good beat that can be danced to usually played in clubs and teen parties.

the link below is a perfect example of reggaeton music

http://www.youtube.com/watch?v=OHiHz2pwWho

HIP HOP AND R&B

Hip-hop is a musical expression which started in the late 1970 in NEW YORK. Hip-hop includes MCing, DJing, breaking, graffiti writing and beatboxing. In the South Bronx, hip hop culture has spread around the world. Hip hop music first emerged with disc jockeys creating rhythmic beats by looping breaks and then join it with rapping which is poetry with a beat more or less.

R&B which stands for Rhythm and blues is a genre of popular African American music that originated in the late 1940s. Early forms were songs that had a melodic line and a strong rhythmic beat with repeated choruses. Was usually sung and about love or relationships weather good or bad was up to the artist.

50 CENT

In the hip hop genre there are many artists with different characters that they up hold. But one that’s has mostly been seen is the hardcore gangster type that grew up in a struggle and are either rapping or selling to get out of it. They usually talk about how hard it is in their homes and how hard it was growing up in there neighborhood with all the violence and hostility with gangs.

Hip hop rappers like 50cent also known as Curtis James Jackson III are a prime example from growing up and having to result as drug dealing to make ends meat. Started dealing when he was twelve years old during the 1980s crack epidemic he was also shot and struck by nine bullets.

Here are some lyrics from his song I’ll whip your head boy:

“I'll Whip Your Head Boy, you know I will
I'll Whip Your Head Boy, with the back of the steal
I'll Whip Your Head Boy, your cap could get pealed
I'll Whip Your Head Boy, you’re a.. could get k…..”

My genre and a perfect example of hip hop is this:

3rdeyebroadcast.com :

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